CONCERN FOR THE FUTURE OF THE PLANET
And its people is Master’s main guiding principle.
Sustainability
The concern for the future of the planet and its people is the main guideline of Master, which invests in sustainability to help build a better world for everyone. In 2018, the company produced its first line of wooden items with reforestation certification. The use of certified materials helps to preserve the environment.
Master also works to reduce water and energy consumption by implementing new practices and technologies in the manufacturing process, projects that propose water reuse and the use of renewable energy sources.
The company is developing actions to reduce material waste, such as enabling the use of eco-friendly and biodegradable packaging. Currently, the lamination of its packaging is being replaced by UV varnish, which allows for the recycling of all its cardboard. Recycling programs ensure the reuse of materials. Master’s transportation optimizes routes and uses more fuel-efficient vehicles.
Research and Innovation
Master continuously invests in innovation and research, in the development of new products and new technologies, as well as in improving existing products. Innovation is part of the company’s DNA, from equipment to employee training, in order to meet consumer demand for unique and sustainable products.
The company’s own factory has an industrial park equipped with state-of-the-art technology to serve the retail and wholesale markets. Master products undergo a rigorous quality control process. Samples from all batches are collected, analyzed, and approved by the responsible chemists to ensure the quality of the product that reaches the consumer. It is possible to track any product whenever necessary through sampling.
The company proposes new solutions and prioritizes the quality and safety of its consumers. Master also innovates with customized design, advanced production techniques, intelligent processes, automation, and integration of functionalities.
Master seeks to make decisions based on research with the market and consumers. Whenever possible, research is conducted in schools with children, so that the products created can unlock the best potential of their consumers. The company believes that giving wings to the imagination of each child is essential to create a responsible and creative adult.
Governance
Master operates with transparency, responsibility, fairness, and respect for the interests of all involved, including employees, suppliers, and customers. The company values each of its links, establishing a solid chain of trust. Education, awareness, and improvement are important factors within the company’s philosophy, based on the pillars of Creativity, Quality, Respect, Collaboration, and Sustainability.
People are one of Master’s greatest assets, and the company continuously invests in the improvement of its employees. In addition to internal training, the company has the Master Educational program, which encourages its employees to engage in continuous learning and development, with reimbursement of up to 70% of the costs of undergraduate and graduate courses related to the activities performed at the company.
Social Responsibility
Master is strongly committed to social responsibility initiatives that offer opportunities and promote equality. The company believes that working with the third sector effectively contributes to improving quality of life on the planet and driving development.
The company participates in programs to support children with cancer, with the aim of making the treatment of each of these patients easier. It also supports institutes that serve children, young people, and adults with disabilities, working on the creative side so that they can develop in different areas. Art therapy uses artistic activity as a tool to promote the health and quality of life of these individuals. Modeling with clay, painting, and drawing are fundamental to this development.