Someone once said that creativity is intelligence having fun. The phrase has been mistakenly attributed to Albert Einstein, but even if it’s not his, the idea resonates with one of the world’s most revered scientists. After all, the great physicist, responsible for the world’s most famous equation and for discovering the […]
Someone once said that creativity is intelligence having fun. The phrase has been mistakenly attributed to Albert Einstein, but even if it’s not his, the idea resonates with one of the world’s most revered scientists. After all, the great physicist, responsible for the world’s most famous equation and for discovering the theory of relativity, considered humanity’s greatest intellectual discovery, said: “I have never made any of my discoveries using the process of rational thought.”
Creativity and imagination are fundamental to the integral development of human beings. A study by the Botín Foundation in Spain found that an education rich in creativity in childhood increases the chances of entering higher education and landing a good job as an adult by 18%. Another study, by James Catterall, a professor of education at the University of California, USA, indicated that children involved in creative activities miss fewer classes, are happier at school, and are more interested in reading, writing, and performing complex mathematical operations.
Catterall also noted that creative children are more empathetic and develop stronger friendships. Therefore, creativity and imagination help shape a better, more just, and humane future and should be encouraged from the earliest months of childhood. Imagining, inventing, dreaming, drawing, painting, writing, and playing are fundamental to children’s development, enhancing their motor, oral, and cognitive skills.
The Ayrton Senna Institute argues that “cultivating creative minds from childhood enriches the educational journey and prepares children to face the complex challenges of the modern world.” Children need to be encouraged to create, explore, question, and develop their personal narratives. Parents and educators play a fundamental role in this process, offering every opportunity for children to develop their imagination, stimulating curiosity and an interest in new information and knowledge.
Parents and educators must provide children with a suitable environment to unleash their creativity and imagination, providing a variety of materials for inventing and learning, such as paper, pencils, crayons, colored glue, and gouache paint. Drawing, painting, gluing, creating challenges, and allowing children to search for answers consolidate learning and awaken critical thinking. More than just offering products, Master was created to deliver quality and stimulate the creativity of all who want and need to unleash their imagination.
About Master
Master sells school and office products with excellent quality and excellent value, using innovative production processes and cutting-edge technology. Master seeks to build a relationship of trust and affection with people from their first steps, early childhood, by offering safe products at fair prices. The goal is to encourage education, learning, and development at all ages. The company aims to help people unleash their imagination at any stage of their lives, creating a connection with the construction of an individual’s story, their struggles, choices, achievements, and citizenship. Master champions the personal and professional development of its clients based on its four pillars: Creativity, Quality, Respect, and Collaboration.
